00000cam a22000004i 4500 UP-99796217612403834 Buklod 20170228144445.0 t rm |||| ud ta 170228s2011 xx d r |||| u| 9781600617997 (pbk.: alk. paper) 1600617999 (iLib)UPD-00261911528 FA-6154 Gold Rise Php5,574.00 DLC DCFA rda eng DMLUC NK 1173 H65 2011 Holston, David author. The strategic designer tools and techniques for managing the design process David Holston. Ohio HOW Books [2011] ©2011 xii, 291 pages 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes index. Foreword: A shared language / by Shawn M. McKinney -- Introduction: The new designer : new skills for the conceptual economy -- Magic footsteps and wicked problems : an overview of the design process -- A framework for getting things done well : the value of process -- The collaborative designer : creating a strong client-designer relationship -- Designing through research -- Understanding the business : linking design and business -- Understanding the audience : designing for people -- What's the big idea? : managing the complexity of concept development -- Making strategy visible : design development -- Design accountability : design in the land of the bottom line -- Planning in a turbulent environment : managing the design process -- Refining your process : implementing design process. Design services. Artistic collaboration. Customer relations. FO UPD DCFA NK 1173 H65 2011 Book