Digital marketing integrating strategy and tactics with values
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"-- Provided by publisher.
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, London
Routledge, Taylor & Francis Group
2015.
|
| Subjects: |