00000cab a22000003a 4500 UP-99796217612386884 Buklod 20231008001347.0 m |o d | ta 170222s xx d | ||r ||||| || DENGII eng Pablo, Zelinna. Unraveling the web A discursive approach to designing websites that encourage participation Zelinna Pablo. December 2010 p. 16-22 This issue of participation on websites has in the past been addressed through the mobilization of interaction mechanisms or tools such as discussion forums, chat, or online surveys. In this study I propose an alternative approach: that participation on websites can best be achieved through the mobilization of discursive strategies that enact words, visuals, and interactivity features.I argue that tools are too blunt an instrument to be used as a basic unit of anaylsis; hence dissecting them into more finely tuned discursive strategies will lead to a richer explanatory framework that will account more fully for a websites dynamics of participation. I therefore address two research questions, the first focusing on discursive strategies that encourage participation, and the second on discursive strategies that discourage it. I use comparative case study and discourse analytic techniques beyond words, to include visuals and interactivity features on websites. Discourse anaylsis. E-participation. Development Gateway. Philippine computing journal 5, 2 (2010(D)). FI UPD DENG-II Article