Marketing communications offline and online integration, engagement and analytics

Detalhes bibliográficos
Main Authors:	Smith, P. R. (Paul Russell) 1957- (Author), Zook, Ze (Author)
Formato:	Livro
Idioma:	English
Publicado em:	London KoganPage [2016]
Edição:	Sixth edition.
Assuntos:	Communication in marketing.