Marketing and public relations for museums, galleries, cultural and heritage attractions

Marketing and public relations for museums, galleries, cultural and heritage attractions

Bibliographic Details
Main Authors: French, Ylva (Author), Runyard, Sue (Author)
Format: Book
Language:English
Published: London Routledge 2011.
Subjects:
Museums > Marketing.
Museums > Public relations.
Arts > Marketing.
Arts > Public relations.
Cultural property > Marketing.
Cultural property > Public relations.