Laddering unlocking the potential of consumer behavior

Laddering unlocking the potential of consumer behavior

Detalhes bibliográficos
Autor principal: Holtzclaw, Eric V. 1973- (Autor)
Formato: Livro
Idioma:English
Publicado em: Hoboken, New Jersey John Wiley & Sons, Inc. [2013]
Assuntos:
Consumer behavior.