Marketing management

Bibliographic Details
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane 1956- (Author)
Resource Type: Book
Language:English
Published: Harlow, Essex Pearson Education [2016]
Edition:15 Global edition.
Subjects:
Description
Physical Description:714 pages, 118 variously numbered pages color illustrations 29 cm
ISBN:9781292092621