Kotler, P., & Keller, K. L. (2016). Marketing management (15 Global edition.). Pearson Education.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 15 Global edition. Harlow, Essex: Pearson Education, 2016.
MLA (8th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. 15 Global edition. Pearson Education, 2016.
Warning: These citations may not always be 100% accurate.