Employee-based brand equity Why firms with strong brand pay their executive less.

Employee-based brand equity Why firms with strong brand pay their executive less.

Bibliographic Details
Published in:Journal of marketing research V. 51, 5,6 (2014).
Main Author: Tavassoli, Nader T.
Format: Article
Language:English
Subjects:
Brand equity.
Employee attitude.
Executive compensation.
Business valuation.