Persuasion at play in the supermarket a study on the dimensions of ethos and the persuasiveness of brand representatives when marketing product at the store level

Persuasion at play in the supermarket a study on the dimensions of ethos and the persuasiveness of brand representatives when marketing product at the store level

Bibliographic Details
Main Author: Reyes Hannah Maria Carmina (Author)
Format: Thesis
Language:English
Published: Quezon City College of Arts and Letters, University of the Philippines Diliman 2011.
Quezon City 2011.