Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Bibliografiska uppgifter
Huvudupphovsman: Kolb, Bonita M. (Författare, medförfattare)
Materialtyp: Bok
Språk:English
Publicerad: Abingdon, Oxon Routledge [2016]
Serie:Mastering management in the creative and cultural industries
Ämnen:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.