Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Opis bibliograficzny
1. autor: Kolb, Bonita M. (Autor)
Format: Książka
Język:English
Wydane: Abingdon, Oxon Routledge [2016]
Seria:Mastering management in the creative and cultural industries
Hasła przedmiotowe:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.