Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Detalles Bibliográficos
Autor principal: Kolb, Bonita M. (Autor)
Formato: Libro
Lenguaje:English
Publicado: Abingdon, Oxon Routledge [2016]
Colección:Mastering management in the creative and cultural industries
Materias:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.