Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Bibliographische Detailangaben
1. Verfasser: Kolb, Bonita M. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Abingdon, Oxon Routledge [2016]
Schriftenreihe:Mastering management in the creative and cultural industries
Schlagworte:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.