Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Manylion Llyfryddiaeth
Prif Awdur: Kolb, Bonita M. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Abingdon, Oxon Routledge [2016]
Cyfres:Mastering management in the creative and cultural industries
Pynciau:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.