Marketing strategy for the creative and cultural industries

Marketing strategy for the creative and cultural industries

Dades bibliogràfiques
Autor principal: Kolb, Bonita M. (Autor)
Format: Llibre
Idioma:English
Publicat: Abingdon, Oxon Routledge [2016]
Col·lecció:Mastering management in the creative and cultural industries
Matèries:
Arts > Marketing.
Performing arts > Marketing.
Cultural industries > Management.