Inside Coca-Cola a CEO's life story of building the world's most popular brand
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
St. Martin's Press
2011.
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| Edition: | First edition. |
| Subjects: |