<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000cam a22000004i 4500</leader>
  <controlfield tag="001">UP-99796217612279610</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20161026213039.0</controlfield>
  <controlfield tag="006">a     r    |||| u|</controlfield>
  <controlfield tag="007">ta</controlfield>
  <controlfield tag="008">161026s2014    xx     d     r    |||| u|</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781292042855</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">1292042850</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(iLib)UPD-00259710507</subfield>
  </datafield>
  <datafield tag="037" ind1=" " ind2=" ">
   <subfield code="a">CAL-11822</subfield>
   <subfield code="b">MindBoost</subfield>
   <subfield code="c">Php3,899.00</subfield>
   <subfield code="n">DSCTA</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DCAL</subfield>
   <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
   <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
   <subfield code="a">DMLUC</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
   <subfield code="a">P 90</subfield>
   <subfield code="b">S478 2014</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Severin, Werner Joseph</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Communication theories</subfield>
   <subfield code="b">origins, methods and uses in mass media</subfield>
   <subfield code="c">Werner J. Severin, James W. Tankard, Jr.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">Fifth edition, Pearson new international edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Edinburgh</subfield>
   <subfield code="b">Pearson Education Limited</subfield>
   <subfield code="c">2014.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">xv, 411 pages</subfield>
   <subfield code="b">illustrations</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">unmediated</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">volume</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">&quot;Always learning.&quot;--Cover.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Mass media.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Communication.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Tankard, James W.</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="905" ind1=" " ind2=" ">
   <subfield code="a">FO</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPD</subfield>
   <subfield code="b">DCAL</subfield>
   <subfield code="h">P 90</subfield>
   <subfield code="i">S478 2014</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Book</subfield>
  </datafield>
 </record>
</collection>
