00000cam a22000004i 4500 UP-99796217612260345 Buklod 20161021091629.0 m |o d | ta 161021s2016 xx d r |||| u| 9780415742962 (iLib)UPD-00259709927 B-38089 Fastbooks Php4,995.00 Business Administration Department DLC DBUS rda eng DMLUC HF 5415.3 Z37 2016 Zarantonello, Lia author. The handbook of brand management scales Lia Zarantonello and Veronique Pauwels-Delassus. First edition. London Routledge/Taylor & Francis Group [2016] xiii, 309 pages 23 cm text rdacontent unmmediated rdamedia volume rdacarrier Includes bibliographical references and index. Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer dispositions toward brands. Marketing research Statistical methods Handbooks, manuals, etc. Consumer behavior Research. Scaling (Social sciences) Handbooks, manuals,etc. Pauwels-Delassus, Veronique author. FO UPD DBUS HF 5415.3 Z37 2016 Book