00000cam a22000004a 4500 UP-99796217612259892 Buklod 20161013142327.0 a r |||| u| ta 161013s2014 xx d r |||| u| 9781908999863 (iLib)UPD-00259709318 DLC DAIT rda eng GT 3403 D38 2014 Davidson, Rob author. Winning meetings and events for your venue Rob Davidson and Anthony Hade. Oxford Goodfellow Publishers Ltd c2014 x, 202 pages illustrations 26 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. The structure of the meetings and events industry -- Sources of business -- Developing relationships with clients -- Working with intermediaries -- Site inspections -- Winning new business at exhibitions -- The changing market environment -- Appendix : International associations of interest to venue sales professionals. Meetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market. However busy sales and marketing staff often struggle to implement and keep up to date with the many tools and techniques that can help them bring business to their venues. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their venues as well as detailed instruction on the most effective ways of winning meetings and events to fill their meeting spaces and create loyal customers. This book focuses directly on these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue Special events Management. Special events Marketing.Travel. Special events Planning. Hade, Anthony author. FO UPD DAIT GT 3403 D38 2014 Book