APA (7th ed.) Citation

Osterwalder, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Osterwalder, Alexander. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: John Wiley & Sons, 2014.

MLA (9th ed.) Citation

Osterwalder, Alexander. Value Proposition Design: How to Create Products and Services Customers Want. John Wiley & Sons, 2014.