00000cam a22000004i 4500 UP-99796217612202701 Buklod 20160810131402.0 a r |||| u| ta 160810s2015 xx d r |||| u| 9781138022966 (Paperback) (iLib)UPD-00257509279 DLC DCHK rda eng GV 716 S65 2015 Smith, Aaron 1972- author Introduction to sport marketing Aaron C.T. Smith and Bob Stewart. Second edition. London Routledge 2015. x, 323 pages 25 cm. txt2rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. 1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control. Sports Marketing. Management of Sports& Recreation Related Services PEd 190. Organization & Management of Sports HMS 211. Stewart, Bob 1946- author. FO UPD DCHK GV 716 S65 2015 Book