Online impulse buying behavior of young working Filipinos

The internet has achieved far more than just providing information and communication for users worldwide; it has created an online market, where internet users can become online consumers. Consumers, in general, have different reasons for purchasing products. The most common parameters for buying ar...

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Bibliographic Details
Main Author: Raymundo, Kristen T. (Author)
Other Authors: Bantang, Joanne R. (adviser.)
Format: Thesis
Language:English
Published: Quezon City College of Home Economics, University of the Philippines Diliman 2016.
Subjects: