Online impulse buying behavior of young working Filipinos
The internet has achieved far more than just providing information and communication for users worldwide; it has created an online market, where internet users can become online consumers. Consumers, in general, have different reasons for purchasing products. The most common parameters for buying ar...
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| Format: | Thesis |
| Language: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2016.
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