Paid attention innovative advertising for a digital world
"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can...
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Philadelphia, PA
Kogan Page
2015.
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