The influences of social media on the shopping decision-making styles of selected Filipino generation X
Although Generation X has been called the neglected generation, they have a huge influence in the decision-making process of other generations when shopping, and are huge consumers themselves. This generation consumes different types of media: print media that they grew up consuming; and social medi...
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | |
| स्वरूप: | थीसिस |
| भाषा: | English |
| प्रकाशित: |
Quezon City
College of Home Economics, University of the Philippines Diliman
2016.
|
| विषय: |