The influences of social media on the shopping decision-making styles of selected Filipino generation X
Although Generation X has been called the neglected generation, they have a huge influence in the decision-making process of other generations when shopping, and are huge consumers themselves. This generation consumes different types of media: print media that they grew up consuming; and social medi...
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| Format: | Thesis |
| Idioma: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2016.
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