The influences of social media on the shopping decision-making styles of selected Filipino generation X

Although Generation X has been called the neglected generation, they have a huge influence in the decision-making process of other generations when shopping, and are huge consumers themselves. This generation consumes different types of media: print media that they grew up consuming; and social medi...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Dela Cruz, Leniniza C. (Author)
অন্যান্য লেখক: Gripal, Leynard L. (adviser.)
বিন্যাস: গবেষণাপত্র
ভাষা:English
প্রকাশিত: Quezon City College of Home Economics, University of the Philippines Diliman 2016.
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