The influences of social media on the shopping decision-making styles of selected Filipino generation X
Although Generation X has been called the neglected generation, they have a huge influence in the decision-making process of other generations when shopping, and are huge consumers themselves. This generation consumes different types of media: print media that they grew up consuming; and social medi...
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Quezon City
College of Home Economics, University of the Philippines Diliman
2016.
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| الموضوعات: |