The power of visual storytelling how to use visuals, videos, and social media to market your brand - Walter, Ekaterina; Gioglio, Jessica (New York McGraw-Hill, 2014)
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
Includes bibliographical references (pages 201-211) and index.
Keywords: Viral marketing; Internet marketing