00000cam a22000004i 4500 UP-99796217612153888 Buklod 20160705121130.0 m |o d | ta 050801s2006 ohua rb |001 0|eng d 9781133434801 1133434800 (iLib)UPD-00256408141 DMC rda eng DMLUC HF 5837 P37 2015 Parente, Donald E. author. Advertising campaign strategy a guide to marketing communication plans Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. Guide to marketing communication plans Marketing communication plans Fifth edition. Australia Cengage Learningn [2006] xxiii, 401 p. illustrations text rdacontent unmediated rdamedia volume rdacarrier Advertising campaigns. Communication in marketing. Hutchinson, Kirsten S. author. FO UPD DMC HF 5837 P37 2015 Book