An introduction to social media marketing

"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a...

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Bibliografiske detaljer
Hovedforfatter: Charlesworth, Alan 1956- (Author)
Format: Bog
Sprog:English
Udgivet: London Routledge, Taylor & Francis Group 2015.
Fag: