An introduction to social media marketing
"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a...
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| Formato: | Libro |
| Idioma: | English |
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London
Routledge, Taylor & Francis Group
2015.
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