An introduction to social media marketing

"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a...

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Glavni avtor: Charlesworth, Alan 1956- (Author)
Format: Knjiga
Jezik:English
Izdano: London Routledge, Taylor & Francis Group 2015.
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