00000cam a22000004i 4500 UP-99796217612121215 Buklod 20160622161543.0 a r |||| u| ta 160622s2016 xx d r |||| u| 9781780676876 (iLib)UPD-00255308006 DCHE rda eng DMLUC HF 5845 M67 2016 Morgan, Tony author. Visual merchandising window and in-store displays for retail Tony Morgan. Third edition. London Laurence King Publishing [2016] 224 pages color illustrations 29 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (page 221) and index. A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area. Display of merchandise Design. Show windows Design. Merchandising. Display of merchandise Design Case studies. Show windows Design Case studies. FO UPD DCHE HF 5845 M67 2016 Book