00000cam a22000004i 4500 UP-99796217612121212 Buklod 20160622160310.0 m |o d | ta 150508s2015 njua rb |001 0|eng d 9781118808849 (iLib)UPD-00255308001 DLC eng DLC rda DUPEPP pcc HF5415.2 M23 2015 McDaniel, Carl Jr. 1941- Marketing research Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research. Tenth edition. Hoboken, NJ Wiley [2015] xxi, 552 pages ill. (some col.) 26 cm text txt rdacontent unmediated rdamedia volume nc rdacarrier "Book Companion Site Registration Code. Redeem code to get access to study tools for Marketing Reseach 10e" in a closed envelope tipped in. "Includes new, exclusive nationwide survey data set on quick service restaurants--Cover. Includes bibliographical references (E-1-E-20) and index. Marketing research. Gates, Roger H. 1942-. Publisher description http://www.loc.gov/catdir/enhancements/fy1513/2015371017-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1513/2015371017-t.html FO UPEPP UPEPP HF5415.2 M23 2015 Book