APA (7th ed.) Citation

McDaniel, C. J., & Gates, R. H. (2015). Marketing research (Tenth edition.). Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl Jr., and Roger H. Gates. Marketing Research. Tenth edition. Hoboken, NJ: Wiley, 2015.

MLA (9th ed.) Citation

McDaniel, Carl Jr., and Roger H. Gates. Marketing Research. Tenth edition. Wiley, 2015.