00000cam a22000004i 4500 UP-99796217612121162 Buklod 20160622133453.0 m |o d | ta 110819s2011 caua rb |001 0|eng d 9781412961578 (iLib)UPD-00255307929 B-38060, B-38061 National Book Store Php695.00 Business Administration Department DLC DBUS rda eng DMLUC HF 5415.122 K68 2011 Lee, Nancy 1945- author. Social marketing influencing behaviors for good Nancy R. Lee, Philip Kotler. Fourth edition. Thousand Oaks, CA SAGE Publications [2011] xi, 502 pages illustrations 24 cm text rdacontent unmediated rdamedia volume rdacarrier Prev. ed. entered under: Kotler, Philip. Includes bibliographical references and indexes. Social marketing. Behavior modification. Kotler, Philip author. Kotler, Philip. Social marketing. FO UPD DBUS HF 5415.122 K68 2011 Book