Lee, N., & Kotler, P. (2011). Social marketing: Influencing behaviors for good (Fourth edition.). SAGE Publications.
Citação norma ChicagoLee, Nancy, and Philip Kotler. Social Marketing: Influencing Behaviors for Good. Fourth edition. Thousand Oaks, CA: SAGE Publications, 2011.
Citação norma MLALee, Nancy, and Philip Kotler. Social Marketing: Influencing Behaviors for Good. Fourth edition. SAGE Publications, 2011.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.