Cita APA (7a ed.)

Lee, N., & Kotler, P. (2011). Social marketing: Influencing behaviors for good (Fourth edition.). SAGE Publications.

Cita Chicago Style (17a ed.)

Lee, Nancy, y Philip Kotler. Social Marketing: Influencing Behaviors for Good. Fourth edition. Thousand Oaks, CA: SAGE Publications, 2011.

Cita MLA (9a ed.)

Lee, Nancy, y Philip Kotler. Social Marketing: Influencing Behaviors for Good. Fourth edition. SAGE Publications, 2011.