The handbook of brand management scales

The handbook of brand management scales

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书目详细资料
主要作者: Zarantonello, Lia
其他作者: Pauwels-Delassus, Ve?ronique
格式: 图书
语言:English
出版: New York Routledge [2015].
版:First Edition.
主题:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Consumer behavior > Research.
Scaling (Social sciences) > Handbooks, manuals, etc.