The handbook of brand management scales

The handbook of brand management scales

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Bibliografske podrobnosti
Glavni avtor: Zarantonello, Lia
Drugi avtorji: Pauwels-Delassus, Ve?ronique
Format: Knjiga
Jezik:English
Izdano: New York Routledge [2015].
Izdaja:First Edition.
Teme:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Consumer behavior > Research.
Scaling (Social sciences) > Handbooks, manuals, etc.