The handbook of brand management scales

The handbook of brand management scales

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Detalles Bibliográficos
Autor Principal: Zarantonello, Lia
Outros autores: Pauwels-Delassus, Ve?ronique
Formato: Libro
Idioma:English
Publicado: New York Routledge [2015].
Edición:First Edition.
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Consumer behavior > Research.
Scaling (Social sciences) > Handbooks, manuals, etc.