The handbook of brand management scales

The handbook of brand management scales

Taispeáin gach leagan (2)
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Zarantonello, Lia
Rannpháirtithe: Pauwels-Delassus, Ve?ronique
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York Routledge [2015].
Eagrán:First Edition.
Ábhair:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Consumer behavior > Research.
Scaling (Social sciences) > Handbooks, manuals, etc.