The handbook of brand management scales

The handbook of brand management scales

Show all versions (2)
Manylion Llyfryddiaeth
Prif Awdur: Zarantonello, Lia
Awduron Eraill: Pauwels-Delassus, Ve?ronique
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York Routledge [2015].
Rhifyn:First Edition.
Pynciau:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Consumer behavior > Research.
Scaling (Social sciences) > Handbooks, manuals, etc.