Designing brand identity an essential guide for the whole branding team

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...

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Detalhes bibliográficos

Autor principal:	Wheeler, Alina (Autor)
Formato:	Livro
Idioma:	English
Publicado em:	Hoboken, New Jersey John Wiley & Sons, Inc. [2013]
Edição:	Fourth edition.
Assuntos:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products. DESIGN / Graphic Arts / General.
Acesso em linha:	Table of contents only