Designing brand identity an essential guide for the whole branding team

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...

Szczegółowa specyfikacja

Opis bibliograficzny

1. autor:	Wheeler, Alina (Autor)
Format:	Książka
Język:	English
Wydane:	Hoboken, New Jersey John Wiley & Sons, Inc. [2013]
Wydanie:	Fourth edition.
Hasła przedmiotowe:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products. DESIGN / Graphic Arts / General.
Dostęp online:	Table of contents only