Designing brand identity an essential guide for the whole branding team

Designing brand identity an essential guide for the whole branding team

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Wheeler, Alina (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Hoboken, New Jersey John Wiley & Sons, Inc. [2013]
Eagrán:Fourth edition.
Ábhair:
Brand name products.
Branding (Marketing)
Trademarks > Design.
Advertising > Brand name products.
DESIGN / Graphic Arts / General.
Rochtain ar líne:Table of contents only