Designing brand identity an essential guide for the whole branding team

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...

Disgrifiad llawn

Manylion Llyfryddiaeth

Prif Awdur:	Wheeler, Alina (Awdur)
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Hoboken, New Jersey John Wiley & Sons, Inc. [2013]
Rhifyn:	Fourth edition.
Pynciau:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products. DESIGN / Graphic Arts / General.
Mynediad Ar-lein:	Table of contents only