Designing brand identity an essential guide for the whole branding team

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Wheeler, Alina (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, New Jersey John Wiley & Sons, Inc. [2013]
Ausgabe:	Fourth edition.
Schlagworte:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products. DESIGN / Graphic Arts / General.
Online Zugang:	Table of contents only