How I did it...The CEO of Bolthouse farms on making carrots cool.

Библиографические подробности
Опубликовано в::	Harvard Business Review V. 93, 1-5,9-12 (2015).
Главный автор:	Dunn, Jeffrey
Формат:	Статья
Язык:	English
Предметы:	Chief executive officers. Strategic management. Carrots. Market strategy. Nutrition. Food products. Advertising campaigns. Corporate profiles. Management styles.