How I did it...The CEO of Bolthouse farms on making carrots cool.

Xehetasun bibliografikoak
Argitaratua izan da:	Harvard Business Review V. 93, 1-5,9-12 (2015).
Egile nagusia:	Dunn, Jeffrey
Formatua:	Artikulua
Hizkuntza:	English
Gaiak:	Chief executive officers. Strategic management. Carrots. Market strategy. Nutrition. Food products. Advertising campaigns. Corporate profiles. Management styles.