APA (7th ed.) Citation

Edelman, D. C. Competing on customer journeys: You have to create new value at every step. Harvard Business Review.

Chicago Style (17th ed.) Citation

Edelman, David C. "Competing on Customer Journeys: You Have to Create New Value at Every Step." Harvard Business Review .

MLA (9th ed.) Citation

Edelman, David C. "Competing on Customer Journeys: You Have to Create New Value at Every Step." Harvard Business Review, .

Warning: These citations may not always be 100% accurate.