APA (7th ed.) Citation

Nam-Hyun Um. Does gay-themed advertising haunt your brand? The impact of gay themed advertising on young heteresexual consumers. International journal of advertising : quarterly review of marketing communication.

Chicago Style (17th ed.) Citation

Nam-Hyun Um. "Does Gay-themed Advertising Haunt Your Brand? The Impact of Gay Themed Advertising on Young Heteresexual Consumers." International Journal of Advertising : Quarterly Review of Marketing Communication .

MLA (9th ed.) Citation

Nam-Hyun Um. "Does Gay-themed Advertising Haunt Your Brand? The Impact of Gay Themed Advertising on Young Heteresexual Consumers." International Journal of Advertising : Quarterly Review of Marketing Communication, .